What counts as proof
Badge scans show that people came. They don't show what they got. How we measure the relationships an event creates — and what we refuse to count.
Ask an organizer how the event went and you'll get attendance, session ratings, sponsor leads and an NPS score. All useful. None of them answer the question attendees and their managers actually care about: did I meet anyone who mattered, and did anything come of it?
Why the usual numbers fall short
Attendance proves people showed up. Ratings prove they liked the content. Lead scans prove a sponsor met someone. The business relationships attendees came for happen in hallways and private inboxes, and after the event they disappear. So when a board, a sponsor or next year's attendee asks what the event produced, the most valuable answer is the one you can't give.
Verified means both sides said so
The core of our report is simple: a meeting counts as verified only when both people confirm it happened. One person saying “we met” is a signal, and we report it — but separately, as a weaker one, never blended into the headline number.
If only one side remembers the meeting, it wasn't much of a relationship.
This makes the numbers smaller than a one-sided count would be. It also makes them numbers you can put in front of a sponsor without flinching.
Outcomes, in their own words
Thirty days after the event, we ask attendees what came of their introductions: a pilot, a hire, an investment conversation, a partnership, a problem solved. We report what people declared, in categories they chose, with the evidence behind each figure.
No hard-dollar fiction
It's tempting to multiply meetings by an average deal size and put a big number on the slide. We don't. An estimate nobody can defend does more harm than good the first time someone asks where it came from. If a figure is in the report, you can trace it back to the people who confirmed it.
Would they come back?
The simplest measure of whether an event created value is whether the people who were there want to return. We ask, and we report it next to the relationships, so you can see whether the two move together.
What the report looks like
Four headline measures — verified connection rate, verified meetings, declared outcomes and would-attend-again — each with its evidence, plus the weaker signals listed separately. You can see a sample of the report's shape on our homepage; the figures there are illustrative, not from a live event.
If you want that report for your next event, tell us about it.